01 · Last role
RakutenRewards.
Brand · Marketing · Motion · Digital
In-house brand designer for Rakuten Rewards across Spain, UK and Germany. Same brand. Three different markets. Then came the UK relaunch.
Brand · Marketing · Motion · Digital
In-house brand designer for Rakuten Rewards across Spain, UK and Germany. Same brand. Three different markets. Then came the UK relaunch.
The platform stayed live while everything behind it changed. For customers, it was still cashback. For the team, it meant launching an entirely new platform, brand and marketing ecosystem.
Landing pages rebuilt from scratch. A brand-new app. CRM journeys, campaigns and web assets redesigned. Over 300 partner logos adapted to new specifications. The US team provided a style guide. No templates. Spain and Germany kept going.
Photoshop first, Figma later. Different audience, different tone. The product was new, the templates had to be too.
The US brand had already moved on. Cleaner type, more editorial. The UK launch followed.
Brand designer.
Delivering every stage of the UK rollout, from first concepts to production-ready marketing assets.
The relaunch introduced motion to the Rakuten UK brand for the first time. Animated banners, email GIFs, paid social. The same visual language, now moving.
One relaunch, three markets running at the same time.
Seven days before launch, the US team flagged changes nobody had mentioned. Landing pages, banners, sign-in, CRM. All updated, all approved, all out on time.
Hundreds of assets. Three markets. One launch.
Results shown are approximate YoY figures, shared within confidentiality guidelines.